About Veronica M
Veronica Monroy-Ferrer first joined the fashion world in 1996, selling her well known mini skirts at the Fairfax swap meet in Los Angeles, California. Daughter of a successful Peruvian seamstress, Veronica learned early on the secrets to designing clothes and acknowledging the modern woman as stylish, strong, and career-minded. Among a handful of auspicious local fashion designers, Veronica has made a name for herself by designing the perfect fusion of classic styles and vintage patterns with a bohemian twist. Growing up, her weekends consisted of fabric shopping with her mother and helping to cut out patterns at the age of seven. It was then that she realized the endless fashion possibilities by collaborating with bright colors and lively prints. The Veronica M brand is now synonymous with fun and bold prints.
In 1997, the demand grew for Veronica’s amazing fitted mini skirts and she opened her own store, Scala on La Brea Boulevard. Soon after the opening of her store she began receiving request for “Veronica M” for local boutiques and private label chains. This began her wholesale division that is still expanding today. In 2000, Scala closed and reopened as Veronica M located on Beverly Boulevard in Los Angeles, CA. With her store becoming one of LA’s go to boutiques in town then and still today. In 2014, PeopleStyle watch named Veronica M jumpsuits the most flattering, perfect jumpsuit: “It skims your curves in just the right way.” Veronica M continues to make a statement and strong impact on fashion. Veronica believes that every woman should not only look their best, but also feel their best.